Meet Iain, Account Manager

It’s time to meet another member of the Missive team.

We are delighted to introduce Iain Waterman – Account Manager @missivecomms.



Name: Iain Waterman   LinkedIn: Iain Waterman

Tenure: I joined Missive in January 2017


Why did you decide to join Missive? 

There’s so much PR for PR’s sake in our industry and I wanted to work with organisations where communications could have a genuine impact, be it through driving sales, recruiting talent or securing funding. I also knew I wanted to work in a small team where I could make an impression.


I must have spoken to five or six recruiters who told me that what I was looking for didn’t exist. I then had a coffee with Nicola, Missive’s co-founder, who told me they were looking to hire people who would help grow and define Missive by delivering comms with business impact. The rest, as they say, is history.


What were the top 3 things you took away from your previous job? 

Tough question! I started as a graduate at Blue Rubicon, which really got my career off to a good start. They, like Missive, set incredibly high standards, so the first thing I would pick is ‘quality’ – by that I mean attention to detail and going the extra mile for your client.


Secondly, I would say the importance of adopting a strategic mind set. To do that you need to put yourself in a position where you know your stuff so well that you can provide genuinely insightful advice to clients by questioning your approach and asking how things could be done better.


Finally, team and diary management. The comms world can be a frantic place but it’s how you react that’s important. Managing your diary and communicating clearly to the people around you shows you can handle the pressure even if you’re freaking out on the inside. I’m still working on that last one…


What makes a good PR person, in your eyes? 

 There are lots of things – we’re generalists who are expected to be experts in any topic in an instant, juggle multiple priorities and handle a myriad of different people with charm. You’ll sell a story into a journalist doing their best ‘I don’t have time for this right now’ impression then walk into a new business pitch and smash it. I’m most impressed by people who can take all this in their stride and still have find time to wow a client with a killer insight or crack a joke to keep team morale up.


What does a day in the life of Iain look like? Let’s go with an average Tuesday… 

I wouldn’t say I’m a morning person but I force myself to be productive early, so cycle to the gym to swim or play squash first thing. Get to desk, bowl of cereal, cup of tea, sort through emails, get the Missive Spotify playlist fired up. It’s my job to make sure my accounts are running smoothly and everyone knows what they’re doing each week and month. But as Missive is such a small team there’s a real variety of work so I’m equally involved in managing budgets, drawing up launch plans, writing press releases and blogs, pitching media, running sponsored content campaigns and prepping new business pitches. 3-5 cups of tea or coffee, lunch, a selection of snacks (I like dark chocolate, apples, and the occasion cupcake) later and that’s me done!


What do you enjoy most about your job? 

The variety and the people. I speak to friends who work in a big corporate in more traditional business functions and I think ‘God, I’m so glad I don’t have your job!’ I challenge you to find another industry where life is so varied.


What’s it like working in a WeWork office space? 

Very cool. It’s a great perk of being at Missive. The place has a buzz about it and we’ve made friends all around the building and some of these have turned into clients. Just today someone stopped by my office to chat NFL because he spotted me watching highlights on my laptop when I was having lunch.


What motivates you to get out of bed in the morning? 

We have a fantastic team at Missive and we all have each other’s back. People here take their work seriously but don’t take themselves too seriously, which means that work is certainly not a chore. There’s also a sense that we’re building something great together and we’re empowered to go out and make things happen.


What’s been your greatest achievement in your working life so far? 

I’d have to go back to landing a place on the grad scheme at Blue Rubicon. That came at the end of a four or five month period, sleeping on my friend’s sofa in London while completing a couple of internships, going back home at the weekends to work as a bouncer (true story). Like many graduates, I was unsure what I wanted to do and trying to find myself so that moment felt like a huge success and has led to my position today. Since then, landing any big piece of national broadcast or print coverage for a client will make my week.


‘I’m at my best when…’ 

It’s Friday evening. Friday evenings are like a freebie – it’s not even the weekend yet and there are so many lols ahead.


How would you describe yourself in one word? 



What’s your favourite song and why? 

It’s hard to pick one, though I am someone who keeps a ‘desert island disks’ list on my phone! I’m a big hip-hop fan, and if I had to pick one song I’d say ‘Oh No’ by Mos Def, Pharoahe Monch and Nate Dogg.