The Brief 

Ohpen, the Netherlands-based SaaS core banking platform for financial institutions that want to serve customers better​, came to Missive with a challenge: deliver corporate messaging that resonates with B2B prospects and investors and inspires consumers to ask for more from their mortgage providers.​

The Activity 

Missive hosted discovery sessions with execs, group workshops and deep industry research to gain insights and inform the build of a messaging framework clearly communicating how Ohpen makes mortgages simpler, faster and fairer for all stakeholders. ​

​We then planned and executed an integrated creative campaign to land this messaging in tier one media. The campaign utilised consumer research, executive insights and thumb-stopping organic and promoted social content to prove just how much consumers dreaded the mortgage process and how they’d rather do anything else – including dentist treatment or getting stuck in a lift. After the initial splash, we continued to push the messaging via drumbeat thought leadership and newsjacking opportunities that utilised the data.

The Impact 

We cut through competitor noise and secured coverage in tier one media including The Standard and The Express, as well as across all trade media read by Ohpen’s target audiences. The campaign launch and following long tail of activity enabled Ohpen to dominate UK share of voice in media, with 54% up from 1% prior to Missive’s engagement.

Our targeted LinkedIn advertising campaign successfully engaged decision-makers across UK-based mortgage lenders, secured new followers for Ohpen’s corporate page specifically from its ideal customer profile and increased visibility among previously untapped audience segments, generated over 100,000 impressions from target prospects in the UK.