Doubling Ozone API's share of voice

The Brief

Ozone API, the global leader in open banking technology, approached Missive to support with ambitious goals:

Position Ozone API and its people as thought leaders globally in the Open Banking, Open Finance, and Open Data Economy sphere.

Drive brand awareness and interest in its platform among potential customers, partners and investors in the UK, EU and US

Promote its products and services to support lead generation and expansion into new markets

The Activity

We began by identifying five buyer personas and working backwards from their distinct challenges and motivations to develop a PR strategy that harnessed the voice of the customer to inspire decision makers. We also identified an opportunity to elevate the technology story by championing “Open” as part of the solution to societal challenges.

We hosted thought leadership sessions with the co-CEOs to understand their unique views on the open finance landscape. These insights were used to build a playbook of responses to regulatory and commercial industry developments.

This playbook formed the foundation of an ‘always on’ press office that prioritised newsjacking and thought leadership. This was supplemented by the corporate news pipeline, securing high profile speaking events and award wins, and an analyst relations programme designed to put Ozone API front and centre for a highly influential stakeholder group.

All content developed for media clearly demonstrated Ozone API’s co-CEOs' expertise and positioned them as the leading experts in open banking, finance and data.

The Impact

We committed to securing 100 pieces of coverage, increasing UK share of voice to 28%, in our first 12 months of working together.

Thanks to our proactive approach, we achieved nearly 200 pieces of coverage in target media in that time frame.

This meant in turn that we exceeded our share of voice target, more than doubling it to reach 56% across our first year, and resulted in anecdotal feedback from both journalists and industry stakeholders about Ozone API’s increased visibility within the industry.