PayU global comms refresh

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Launching an integrated brand campaign 

  • 1,500 visits to bespoke report landing page 
  • 638,600 impressions served on LinkedIn
  • 125 pieces of media coverage around the world 

We were asked to position PayU’s investment and acquisition activity at the heart of its brand. We therefore set about raising PayU’s reputation from payments entity to a global fintech leader.  

The Financial Prosperity Barometer

In conjunction with a sustained programme of thought leadership, corporate profiling, events and digital activity, we devised and built a cornerstone campaign.  

The Financial Prosperity Barometer is a report into global perceptions of prosperity and financial services. Missive commissioned the research, wrote the report and executed its launch. This included a global media and digital launch, multimedia and website assets for sales, and the management of regional comms across four continents.  


We reached a targeted audience of fintech CEOs and leaders with our message, generating 1,500 landing page visits and over 600,000 views of the report and its videos on social media.

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