The Brief

To launch Pharrowtech’s new connectivity solutions to the market, the agency was tasked with creating a meaningful media moment to coincide with the world’s biggest mobile conference - MWC. 

We had to raise awareness of Pharrowtech's brand as a genuine leader in its field, developing unrivalled technology that no competitor offers. 

The Activity

For a small business, this was no easy task. To develop a winning strategy, we invested significant time in researching what the industry implications of this product launch were, before crafting a story that finely balanced the ground-breaking technological innovation with its commercial benefits. 

Our highly targeted pitches were distributed under embargo to influential technology, telecoms and electronics journalists. In tandem, we liaised with analysts attending Mobile World Congress 2022 to secure vendor briefings on Pharrowtech’s stand. 

The Impact

Over the course of the campaign we: 

• Doubled the number of Pharrowtech’s LinkedIn followers; securing shares from key publications to increase visibility 
• Secured 15+ pieces of coverage in key trade media 
• Hosted multiple vendor briefings with analysts at MWC  

As a result of outreach, Pharrowtech saw multiple in-person meetings with tier one OEMs at MWC, who specifically referred to the media coverage as their reason for visiting the booth.