Media campaign for HiBob: Women in the Workplace

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HR platform HiBob selected Missive in 2022 to help the company garner higher quality, better messaged coverage in the UK. 

With a growing number of competitors generating coverage and media traction, HiBob had to take brave, bold steps to elevate coverage into broadcast and national hits, with each piece carrying the strong narratives required to stand out. Specifically, HiBob tasked the team with upholding the business’ brand awareness while continuing to establish credibility and enhance understanding of the platform's value. 

For this reason, Missive worked with HiBob to shape its Women in the Workplace campaign, helping to uncover and mould the strong statistics into punchy headlines capable of cutting through target media. We also helped to increase the lifespan of the research by asking evergreen questions that could drive long-tail coverage after International Women’s Day. The results surpassed the client’s expectations: 

  • Coverage secured in The Telegraph and City AM, as well as a number of key tech and HR trades  
  • Profile piece for the CEO in the Times, focused on flexible working enablement 
  • Cemented HiBob’s position in top 5 Share of Voice among competitors 
  • 20% increase in web page visits

Natalie Homer, Director Global PR & Communications, HiBob said: “We operate in a marketplace crowded by vendors, but the Missive team took this challenge in their stride. They devised compelling and bold storylines with truly differentiated messaging which resonated with media far longer than we expected. I would not hesitate to recommend this agency for companies seeking PR that delivers on specific company mandates.” 

Excerpt from report findings. Read more at 

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