The Brief
Ohpen, the Netherlands-based SaaS core banking platform for financial institutions that want to serve customers better, needed to build brand awareness and trust among key target audiences across the UK, Netherlands, Belgium, and the US.
Ohpen recognised that its digital channels, particularly LinkedIn, were underutilised and not effectively reaching its high-value audiences. The leadership team approached Missive to transform its social media presence from an inactive communication channel into a strategic business asset that could engage prospects and employees, support business growth, and strengthen market positioning.
The Activity
To kickstart the activity, we conducted an in-depth analysis of Ohpen’s corporate LinkedIn presence and key leadership profiles to identify gaps and opportunities. The audit included competitor benchmarking, visual and messaging consistency and leadership profile optimisation.
Based on the findings we developed and executed a content strategy balancing thought leadership, product insight and company culture; an executive social strategy; a paid campaign strategy; and a performance framework to track KPIs and optimise ongoing efforts.
Throughout the programme, we revitalised Ohpen’s digital present through:
- Regular creation of high-quality content for the corporate LinkedIn channel
- Development of executive-specific content for leadership team members including Ohpen’s CEO and UK Managing Director.
- Full management of a targeted paid campaign focused on UK-based mortgage lenders.
- Ongoing optimisation based on performance analytics.
The Impact
Our strategic approach transformed Ohpen’s digital presence, delivering measurable results across all key metrics. Across its corporate LinkedIn, we saw a:
- 129% increase in total engagements
- 40% increase in overall impressions
- 28% increase in engagement rate
Through our work with Ohpen’s UK Managing Director, we:
- Generated over 25,000 impressions and 575 engagements
- Reached over 5,000 individual LinkedIn members
Our targeted LinkedIn advertising campaign successfully engaged decision-makers across UK-based mortgage lenders, secured new followers for Ohpen’s corporate page specifically from its ideal customer profile and increased visibility among previously untapped audience segments.
- Secured over 15 new high-value followers to the Ohpen corporate page.
- Generated over 100,000 impressions in the UK.
