The Brief
As the UK’s leading digital inclusion charity, Good Things Foundation partnered with Missive and Broadcast Revolution to create a campaign for Get Online Week that would connect more people with essential online services, specifically promoting its Learn My Way digital skills platform and National Digital Inclusion Network. The campaign required a narrative that would resonate across diverse audiences and raise the organisation’s profile as the UK’s leading digital inclusion charity.
The Activity
We conducted research to highlight the widespread lack of digital skills and confidence affecting communities across the UK. Partnering with TV personality Gail Porter, we took the story to national and regional media outlets. Our Press Association exclusive drove significant national coverage, complemented by targeted regional storytelling across London, the North West, and West Midlands.
The campaign was supported with authoritative commentary from Helen Milner OBE, Group Chief Executive Officer of Good Things Foundation, and throughout the campaign, we wove in clear value proposition messaging around Learn My Way courses to drive engagement.
The Impact
The campaign delivered compelling results through strategic messaging and positioning, exceeding targets in both reach and engagement. Together we:
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Generated nearly 40 pieces of high-quality coverage across national and regional media, including Daily Mail, Evening Standard and The Independent.
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Secured 97% cut-through for both Learn My Way and Digital Inclusion Network messaging
For more examples of our impact-driven campaign work, see how we helped Virgin Media O2 double the number of device donations to its Community Calling initiative.
