Media relations strategy launches major tech sector equality report

The Brief

As part Virgin Media O2’s diversity, equity and inclusion strategy ‘All In’, the company has committed to achieving gender parity and increasing representation of employees from global majority groups by 2027.

The Activity

We supported the business in its partnership with Fawcett Society, a leading charity campaigning for gender equality and women's rights in the UK, to deliver the ‘System Update: Addressing the Gender Gap in Tech Report’, a report exploring the views and experiences of women and men when it comes to the barriers and disincentives around working in the tech industry.

The Impact

Reinforced Virgin Media O2’s commitment to achieving gender parity and increasing representation of employees from global majority groups as outlined in its All In Strategy, the company’s diversity, equity, and inclusion strategy

Secured a CQI (Competitor Quality Index) score of 1.65, ranking in the top 10 coverage drivers for the business in October 2023

Secured coverage in top-tier national, business and trade outlets including The Times, The Register, City AM, TechRadar Pro and HR Review, reaching more than 17M readers with our key messaging around the importance of accelerating gender diversity in the tech industry

Erin Hayward, Corporate Communications Manager, Virgin Media O2

“The Missive team provided incredibly valuable insights and a fresh perspective that helped us bring this story to life while ensuring that DE&I was at the heart of everything we did.

Uniquely, the agency couples PR expertise with a thorough understanding of what it really means to be inclusive helping us not only secure fantastic coverage but tell powerful stories in the best way possible.”