Available to download from today, The Great Brand Battle sets out strategies to find that balance between brand building and demand generation ensuring that marketing budget is supporting the short-term sales requirements, and long-term brand building benefits.

The latest in our vision series, the paper covers:

• Short-term sales
• Long-term sales
• Pricing power
• Diversification
• Talent Acquisition
• Door opening

Whether you are fast growing brand or a large enterprise looking to reposition or pivot, we explore reasons to not just focus on the short-term MQL/SQL numbers, but also the strategic value of brand building.  Download the The Great Brand Battle here.

Click to be taken to the download page.

Missive is a Top 150 PR Agency as listed by PRWeek. Missive was named Workplace Champion of the Year by PRCA in 2021 and Best Consultancy by the PRCA in both 2017 and 2020.

If you are seeking communications support, please get in touch.