PR campaign shares HiBob women in workplace research findings

The Brief

HR platform HiBob selected Missive in 2022 to help the company garner higher quality, better messaged coverage in the UK.

With a growing number of competitors generating coverage and media traction, HiBob had to take brave, bold steps to elevate coverage into broadcast and national hits, with each piece carrying the strong narratives required to stand out. Specifically, HiBob tasked the team with upholding the business’ brand awareness while continuing to establish credibility and enhance understanding of the platform's value.

The Activity

Missive worked with HiBob to shape its Women in the Workplace campaign, helping to uncover and mould the strong statistics into punchy headlines capable of cutting through target media. We also helped to increase the lifespan of the research by asking evergreen questions that could drive long-tail coverage after International Women’s Day.

The Impact

The results surpassed the client’s expectations:

Coverage secured in The Telegraph and City AM, as well as a number of key tech and HR trades
Profile piece for the CEO in the Times, focused on flexible working enablement
Cemented HiBob’s position in top 5 Share of Voice among competitors
20% increase in web page visits

Natalie Homer, Director Global PR & Communications at HiBob

“We operate in a marketplace crowded by vendors, but the Missive team took this challenge in their stride. They devised compelling and bold storylines with truly differentiated messaging which resonated with media far longer than we expected. I would not hesitate to recommend this agency for companies seeking PR that delivers on specific company mandates.”