The Brief 

We were asked to position PayU’s investment and acquisition activity at the heart of its brand. We therefore set about raising PayU’s reputation from payments entity to a global fintech leader. 

The Activity 

In conjunction with a sustained programme of thought leadership, corporate profiling, events and digital activity, we devised and built a cornerstone campaign.   

The Financial Prosperity Barometer is a report into global perceptions of prosperity and financial services. Missive commissioned the research, wrote the report and executed its launch. This included a global media and digital launch, multimedia and website assets for sales, and the management of regional comms across four continents.   

The Impact 

We reached a targeted audience of fintech CEOs and leaders with our message, generating 1,500 landing page visits and over 600,000 views of the report and its videos on social media. 

• 1,500 visits to bespoke report landing page  

• 638,600 impressions served on LinkedIn 

• 125 pieces of media coverage around the world