Dom Edge, Copywriting Manager
Your brand's a disruptive force, a revolution in the making for the tech sector and beyond. However, leaving a lasting impression demands more than innovation – it requires a megaphone to broadcast your triumphs.
In today’s digital world, there’s an ever-growing number of PR and marketing channels to choose from to reach stakeholders that matter, each with their own merits and unique audiences. Social media, content marketing, thought leadership - the options are endless. But if there’s one thing that can be a true differentiator, it’s awards.
Why enter awards?
An award or two in your back pocket is your bullhorn to the masses, amplifying your message and validating your hard work.
Beyond well-deserved recognition for your talented team, awards act as a powerful magnet to entice the industry's brightest minds to come and work for your innovative business. Moreover, the prestige can be a strong marketing tool, opening doors to new partnerships, investors, and clients. Simply put, they’re a staple of any PR and marketing program.
How to win awards
Before you can enjoy the merits of an award win, there is the small matter of crafting a compelling award entry.
This is an area we’re well-versed in. Over the years Missive has helped numerous clients win awards - and won a fair few ourselves.
Follow these proven tips from our awards experts to craft compelling tech award entries that showcase your brand's innovation.
Adhere to the entry criteria and requirements: It’s simple, but so often overlooked: read the criteria carefully multiple times, and then once more for good measure. Next gather all the information and materials necessary before you put pen to paper. Reflecting precisely what the judges are looking for is the first and most important step to success.
Tell a compelling story with your entry: Organise your information into a natural, flowing narrative with a beginning, middle and end, rather than bombarding the judges with disconnected facts and figures. Use storytelling techniques to explain the impact your work had to really engage the judges.
Provide quantifiable results and evidence: This is key. You won't get anywhere by just making claims about your achievements or expertise. You need to back them up with concrete data, metrics, examples, and tangible proof of the impact you've had. Quantify your results; show, don't tell.
Stick to the formatting and content guidelines: Follow the specified word count, provide all requested information and materials, and present your submission in a clear, engaging format. Don't skip questions or provide excessive, irrelevant information that veers off-topic. Judges can have a lot of content to read for a single category and they will be glad if you make it easy to find the information they need.
Review and refine your entry: Before submission, read your entry aloud to catch any errors or awkward phrasing, and circulate it among team members for feedback. Revise your entry to incorporate their input and ensure it accurately reflects your work and achievements.
