Nicola discusses PR measurement on the PRCA PRcast

In this, the fifth episode of PRcast, Co-Founder and Managing Partner of Missive, Nicola Koronka CMPRCA, gives tips and tricks on measurement and evaluation in PR and Comms. Nicola also shares her thoughts on the preparedness of younger practitioners to use measurement and evaluation tools.



You can listen and subscribe on all major podcasting platforms, including Apple iTunes and Spotify. PRcast is brought to listeners in association with markettiers, the leading broadcast specialist consultancy based in London, Manchester, and Dubai.


Harry, Nicola and Isobel in the markettiers studio.


Missive is a Communications Consultancy for tech-driven businesses. It was established in 2015 to have a material impact on the businesses it works with. In 2017, it was named the UK’s Best Small PR Agency by the PRCA.