Available to download from today, The Great Brand Battle sets out strategies to find that balance between brand building and demand generation ensuring that marketing budget is supporting the short-term sales requirements, and long-term brand building benefits.
The latest in our vision series, the paper covers:
- Short-term sales
- Long-term sales
- Pricing power
- Talent Acquisition
- Door opening
Whether you are fast growing brand or a large enterprise looking to reposition or pivot, we explore reasons to not just focus on the short-term MQL/SQL numbers, but also the strategic value of brand building. Download the The Great Brand Battle here.
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