MWC 2025 media insights

Covering AI, 5G, satellite, smartphones and more, ‘MWC 2025 Media Insights’ explores the topics that cut through, and what that means for communicators for the remainder of 2025.

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The Missive

The latest news, views and insights from the Missive team

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On the Record with... Sarah Aird-Mash

On the Record with... continues with Sarah Aird-Mash, Fractional Chief Marketing Officer. Sarah shares her insights on the evolving marketing landscape, building credibility in adtech, and her vision for demonstrating marketing's fundamental value to…

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Retail tech campaign for Daemon generates national headlines and C-suite conversations

Our integrated PR campaign exploring the 'Consumer Trust Recession' reached over 114 million people through strategic national news coverage and targeted thought leadership.

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PR campaign reaches 400m in the race to prevent breast cancer death

Our three-month 'Know Your Density' campaign for Micrima sparked a national conversation about an overlooked breast cancer risk factor

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Campaign drives 182 leads and Koa Health market presence

Our integrated campaign delivered broadcast coverage and 23 targeted media pieces, which generated 182 new leads, 50 MQLs and 13 SQLs.

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HiBob CEO in The Times thanks to women in workplace campaign

The programme delivered national coverage and CEO profiling in The Times, establishing HiBob's authority in workplace equality. 

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35+ pieces of tier one coverage for Prolific investment success

Our strategic media relations secured 35+ pieces of coverage across national and tech trades, leading to a retained PR partnership.

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