Acumen selects Missive for integrated comms brief

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We’re thrilled to welcome revenue management experts Acumen to our ever-growing portfolio.

We’ve been hired to drive brand awareness and consideration among prospective clients for this fast-growing technology and consulting business. We’ll deliver an integrated communications programme for Acumen, a FMCG solutions provider, using media and influencer relations and social media tactics.

Launched in 2006, Acumen helps consumer goods brands manage and optimise their pricing, trade terms and promotions through its proprietary software and consulting solutions. Acumen has offices in Europe and Asia and counts 12 out of the top 20 FMCG businesses in the world among its customers.

“We loved Missive’s approach to our brief, using a mixture of channels and tactics to drive results from kick off," Nick Ryan, Acumen Co-Founder said. "We felt that the team fully understood the challenges the FMCG industry faces and how to translate that into media interest that supports our long-term growth plans. We can’t wait to work through our next chapter of growth together.”

“We’re delighted to welcome Acumen to our ever-expanding portfolio," Nicola Koronka, Co-Founder of Missive added. "Working directly with the founders and leadership team has given us a rapid understanding of the business and we are already turning that into brand and prominence using media relations, influencer, social and digital execution.”  

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