In this, the fifth episode of PRcast, Co-Founder and Managing Partner of Missive, Nicola Koronka CMPRCA, gives tips and tricks on measurement and evaluation in PR and Comms. Nicola also shares her thoughts on the preparedness of younger practitioners to use measurement and evaluation tools.

You can listen and subscribe on all major podcasting platforms, including Apple iTunes and Spotify. PRcast is brought to listeners in association with markettiers, the leading broadcast specialist consultancy based in London, Manchester, and Dubai.

Harry, Nicola and Isobel in the markettiers studio.