The art of writing technical whitepapers for B2B audiences

Master technical whitepapers and become a more effective B2B copywriter. Learn structure, and storytelling techniques that influence decision-makers.

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Articles List

The latest news, views and insights from the Missive team

Is PR the secret weapon for AI visibility?

Discover how strategic PR campaigns can boost brand visibility in AI tools 

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Measuring real impact in B2B tech PR

Discover how to measure real B2B Tech PR impact. Learn effective PR measurement techniques to demonstrate ROI and connect PR efforts to business results

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Beyond the headlines at London Tech Week

Missive's data-driven insights on the themes, CEOs and publications that dominated the coverage at London Tech Week 2025.

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Maximising impact at Money20/20 Europe

From pre-event positioning to blockchain’s dominance over AI, our latest advisory shows fintech brands how to cut through at major industry events.

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Project Nemo named Best DE&I Initiative

Project Nemo has been named winner of the "Best Diversity, Equity and Inclusion Initiative" at Harrington Starr's Top 1% Workplace Awards 2024

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Talking business: the new reality banks face

Over six hundred thousand UK businesses are in significant financial distress. How can banks offer clear communication, transparent decision making, and innovative financial products that reflect today’s business realities? Gemma Dunn shares all.

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How to rewrite the compliance narrative

How can compliance be elevated from tick-box to secret weapon? Erin shares the comms tips to help businesses rewrite the narrative.

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Speaking the language of retail, the fintech way

Cutting edge financial technology is determining the future of retail. Yet amid this change, a persistent communications gap threatens to cause retailers to misunderstand and underutilise these innovations, despite their design to empower them.

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Taking genuine ESG action in fintech

In our latest advisory, we assess how ESG in fintech has gone from buzz to business imperative and how fintechs can take genuine ESG action.  

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