Measuring real impact in B2B tech PR

Discover how to measure real B2B Tech PR impact. Learn effective PR measurement techniques to demonstrate ROI and connect PR efforts to business results

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Articles List

The latest news, views and insights from the Missive team

Playing the General Election to your comms advantage in 2024

How can brands use the upcoming General Election to their advantage as part of an authentic PR and comms strategy?

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How fintech communicators can take the conversation from Open Banking to Open Finance

As Open Banking continues to gain momentum, the focus now shifts to the broader potential of ‘Open Finance’, which extends to mortgages, pensions, investments and savings. Missive’s fintech specialist, Erin Lovett, shares for us how fintech communicators…

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How to make your comms strategy fly: A spotlight on global travel payments

As experts in fintech and travel tech, we’ve collated our top tips for how a solid communications programme can help those payments companies looking to increase their presence in the travel market. 

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Helping ecommerce brands adapt their comms

In Roberta's latest blog, we look at some of the key considerations for ecommerce comms professionals planning their strategy for 2024 and beyond.

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Gemma named among most influential fintech PR pros

We’re delighted to share that Gemma Dunn has been listed among Propel’s Most Influential Fintech PR Professionals in the World 2023.

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Communicating the Value of Open Banking: Getting the Banks Onside

Erin Lovett, Senior Account Director at Missive, explains why traditional financial institutions have seemed reluctant to support open banking comms, and how fintechs could change this 

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payabl. taps Missive for UK communications brief

After a competitive review, leading merchant acquirer for online payments, payabl. has chosen Missive as its new PR partner. The paytech pioneer has a strong presence across Europe, with growing offices and increasing personnel in Cyprus, Germany, Greece…

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Effective audience segmentation for open banking could be the key to unlocking growth

Effective audience segmentation for open banking could be the key to unlocking growth – the second in Missive’s open banking communications series. In this series, Missive explores the open banking industry and how brands can operate and grow in a fast…

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Proportunity selects Missive to deliver a UK PR programme championing homeownership

Proportunity selects fintech communications consultancy, Missive, to deliver a UK PR programme championing homeownership for first time buyers and those looking to upsize their home. Our appointment follows a competitive agency review in March.

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