Measuring real impact in B2B tech PR

Discover how to measure real B2B Tech PR impact. Learn effective PR measurement techniques to demonstrate ROI and connect PR efforts to business results

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Articles List

The latest news, views and insights from the Missive team

How to be a successful Fintech leader: UK Fintech Week 2022

Fintechs have faced unprecedented upheaval over the past two years. From the pandemic to the outbreak of war, the early part of this decade has seen what feels like a lifetime’s worth of paradigm shifts.

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UK Fintech Week 2021: the fintech PR wrap

As the dust settles on one of the world’s biggest fintech events, we’ve spent a weekend digesting some of the biggest talking points and what they mean for comms. Here’s our UK fintech PR wrap:  

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What lies ahead for VC funding in the UK?

Now it is more important than ever that we recruit the finest talent to help the city’s most exciting brands deliver business impact through communications.

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Adapting your approach to communications to support growth during a recession

No matter where you look, there’s reason to be alarmed. The World Bank predicts that the global economy will shrink by 5.2% this year, by far its worst performance since the aftermath of World War Two. 

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Open Banking – and Beyond

Missive’s self-proclaimed open banking fanatic, Erin Lovett, investigates where the biggest opportunities outside banking and payments lie.

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COVID-19: How to effectively engage with stakeholders

On Thursday, Barclays’ UK fintech hub, Rise London, invited Missive’s Gemma Dunn and Erin Lovett to host a webinar to share their top tips for communications during the pandemic. Here, we share the key takeaways that were presented to a virtual roomful of…

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AI and Fintech trends: How will AI support fintech’s continued evolution in 2020?

Missive’s resident AI enthusiast Flora Davies takes a look at the trends and innovations that are likely to have the biggest impact on the fintech and financial services industry.

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Takeaways from Finovate Europe 2020

Thursday marks Day Three of Finovate Europe, one of the world’s leading fintech conferences. Among the throngs of innovators who have descended on Berlin is Missive’s own Gemma Dunn, seeded to scout out the updates that matter most to Missive and our…

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Fintech conference season: the biggest October takeaways

Autumn is one of the busiest periods in the conference calendar, with a number of major events taking place across the capital including Sibos, the P20 Conference and PayExpo to name but a few.

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