MWC 2025 media insights

Covering AI, 5G, satellite, smartphones and more, ‘MWC 2025 Media Insights’ explores the topics that cut through, and what that means for communicators for the remainder of 2025.

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The Missive

The latest news, views and insights from the Missive team

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Rewriting the compliance narrative for Thistle Initiatives to increase brand awareness

Thistle Initiatives came to Missive with a clear goal: to reposition the business from a compliance consultancy to a specialised management consultancy.

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Retail tech campaign for Daemon generates national headlines and C-suite conversations

Our integrated PR campaign exploring the 'Consumer Trust Recession' reached over 114 million people through strategic national news coverage and targeted thought leadership.

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Digital inclusion campaign drives nationwide impact during Get Online Week

Our strategic PR campaign helped digital inclusion charity Good Things Foundation reach millions of Brits, raising awareness of its online services and platforms that support digitally excluded people across the UK

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Press tour reaches an audience of 15m for Virgin Media O2

Our behind-the-scenes press tour generated coverage across Sky News, Evening Standard & the BBC, reaching over 15m and driving device recycling growth.

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Proactive PR boosts Cashflows inbound leads by 145%

Our integrated marketing and PR programme delivered 145% more inbound leads and 142% more qualified leads than target, driving significant business growth for Cashflows.

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National media campaign doubles device donations

Our creative PR campaign for Virgin Media O2 drove coverage in 340+ media outlets and helped the brand double device donations in one month. 

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