Why a strong brand narrative is one of the most reliable drivers of sales growth

Amy McRitchie shares how a strong narrative builds trust, creates confidence, and gives B2B buyers exactly what they need to move forward.

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Articles List

The latest news, views and insights from the Missive team

Pitching tech media: Top tips for fintech PR

Missive Account Director, Gemma Dunn, spoke at Innovate Finance‘s first 2019 ‘PR in Fintech’ workshop, taking 20+ fintech startups through pitching to the UK media.

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What PR can achieve (if done well)

‘PR’ as a term is very much in the public vernacular but few people could actually describe what it is. (In truth, this may well be appreciated by Public Relations practitioners worldwide who enjoy an air of allusivity over their profession.)

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Top TEN things to ask your PR agency

You’re not alone in asking yourself this. Your questions are legitimate. PR is an art, not a science, which makes it challenging to evaluate, but that doesn’t mean PR agencies can’t be held to account or that you should feel out of control.

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Meet Gemma Dunn, Account Director

We are delighted to see that more than 50 organisations have now signed up to the Tech She Can Charter, a commitment to take action together to increase the number of females taking up technology roles in the UK.

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How do you drive business results through PR at industry events?

Here are some top tips to secure impactful PR results at industry events from the Missive team

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Missive joins the Royal Air Force as a Tech She Can signatory

We are delighted to see that more than 50 organisations have now signed up to the Tech She Can Charter, a commitment to take action together to increase the number of females taking up technology roles in the UK.

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The evolution of reputation management

Missive Junior Consultant Dom Edge discusses the importance of reputation management within the increasingly frenetic online environment.

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PR Guide: Top tech media to support SEO

Missive Account Director Hannah Devoy outlines the importance of factoring in SEO as part of any PR campaign and identifies the top 10 tech titles UK businesses should be targeting.

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Changing the face of the tech industry, one person at at time

When someone uses the phrase ‘women in technology’, what does the phrase mean to you?

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