Measuring real impact in B2B tech PR

Discover how to measure real B2B Tech PR impact. Learn effective PR measurement techniques to demonstrate ROI and connect PR efforts to business results

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Articles List

The latest news, views and insights from the Missive team

How to optimise your thought leadership content for websites

Optimise your thought leadership content to stay ahead in a fast-evolving digital landscape.

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Is your digital face on?

That digital channels and social media are on the rise is hardly news. Brands have been moving onto the online world for years – either excitedly engaging across platforms or begrudgingly easing on. 

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Lockdown Literature: P20 & RIMES

If there are any advantages to spending long swathes of time indoors, it’s remembering the joy of reading. In an extension to our Books That Built Me series, we’ve asked friends of Missive what books are helping to ease them through the lockdown…

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Open Banking – and Beyond

Missive’s self-proclaimed open banking fanatic, Erin Lovett, investigates where the biggest opportunities outside banking and payments lie.

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The Books that Built Me: Erin Lovett

In the third of our series, The Books That Built Me, we chat to our brand-new Senior Account Manager, Erin Lovett, to find out which novels have stuck most with her and how she learnt to stop judging books by their covers.

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Missive launches virtual PR clinic offering free PR & comms advice

Missive has launched a virtual PR clinic, offering free 45-minute advice sessions to businesses via Zoom on a ‘walk-in’ basis. The clinic will be open every Thursday from 10am until 1pm, throughout April and May. Businesses will be able to discuss…

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COVID-19: How to effectively engage with stakeholders

On Thursday, Barclays’ UK fintech hub, Rise London, invited Missive’s Gemma Dunn and Erin Lovett to host a webinar to share their top tips for communications during the pandemic. Here, we share the key takeaways that were presented to a virtual roomful of…

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The Books That Built Me: Julia Lavin

In the second of our new series, The Books That Built Me, we sit down with Julia Lavin, our resident Young Communicator of the Year, to find out the titles that have turned her into the cracking individual she is today.

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AI and Fintech trends: How will AI support fintech’s continued evolution in 2020?

Missive’s resident AI enthusiast Flora Davies takes a look at the trends and innovations that are likely to have the biggest impact on the fintech and financial services industry.

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