5 ways to master newsjacking in B2B tech

When done well, newsjacking positions B2B tech brands as authoritative and credible. In her latest blog, Amelie breaks down the five steps for success.

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Articles List

The latest news, views and insights from the Missive team

The Books That Built Me: Laura McReynolds

In the fifth instalment of The Books That Built Me, we sit down with Account Manager and Oxford English Literature graduate Laura McReynolds, and she reveals the book that holds the power to bring strangers together on the tube. 

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Top tips for virtual brainstorming

Here at Missive, we pride ourselves on keeping creativity at the heart of our work. Creativity can take many forms – it might be a full-blown stunt or media campaign, or simply an interesting angle for a thought leadership article. With our ongoing drive…

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What lies ahead for VC funding in the UK?

Now it is more important than ever that we recruit the finest talent to help the city’s most exciting brands deliver business impact through communications.

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The impact of COVID-19 on tradition media and why it could be the biggest fatality.

2020 has already seen exceptional events take place at a staggering frequency. Fabled to be a maxiquadrennial year, advertisers and agencies were initially rubbing their hands together over the opportunities generated by the US Presidential campaign…

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Adapting your approach to communications to support growth during a recession

No matter where you look, there’s reason to be alarmed. The World Bank predicts that the global economy will shrink by 5.2% this year, by far its worst performance since the aftermath of World War Two. 

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Why the digital health revolution hinges on building public trust

The acceleration of digital health is a true silver lining of COVID-19, after months of public health suffering. It finally looks like the healthcare industry is able to grasp an incredible, albeit unexpected, opportunity – if trust can be maintained in…

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How to optimise your thought leadership content for websites

Optimise your thought leadership content to stay ahead in a fast-evolving digital landscape.

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Is your digital face on?

That digital channels and social media are on the rise is hardly news. Brands have been moving onto the online world for years – either excitedly engaging across platforms or begrudgingly easing on. 

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Lockdown Literature: P20 & RIMES

If there are any advantages to spending long swathes of time indoors, it’s remembering the joy of reading. In an extension to our Books That Built Me series, we’ve asked friends of Missive what books are helping to ease them through the lockdown…

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