The art of writing technical whitepapers for B2B audiences

Master technical whitepapers and become a more effective B2B copywriter. Learn structure, and storytelling techniques that influence decision-makers.

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Articles List

The latest news, views and insights from the Missive team

The impact of COVID-19 on tradition media and why it could be the biggest fatality.

2020 has already seen exceptional events take place at a staggering frequency. Fabled to be a maxiquadrennial year, advertisers and agencies were initially rubbing their hands together over the opportunities generated by the US Presidential campaign…

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Adapting your approach to communications to support growth during a recession

No matter where you look, there’s reason to be alarmed. The World Bank predicts that the global economy will shrink by 5.2% this year, by far its worst performance since the aftermath of World War Two. 

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Why the digital health revolution hinges on building public trust

The acceleration of digital health is a true silver lining of COVID-19, after months of public health suffering. It finally looks like the healthcare industry is able to grasp an incredible, albeit unexpected, opportunity – if trust can be maintained in…

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How to optimise your thought leadership content for websites

Optimise your thought leadership content to stay ahead in a fast-evolving digital landscape.

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Is your digital face on?

That digital channels and social media are on the rise is hardly news. Brands have been moving onto the online world for years – either excitedly engaging across platforms or begrudgingly easing on. 

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Lockdown Literature: P20 & RIMES

If there are any advantages to spending long swathes of time indoors, it’s remembering the joy of reading. In an extension to our Books That Built Me series, we’ve asked friends of Missive what books are helping to ease them through the lockdown…

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Open Banking – and Beyond

Missive’s self-proclaimed open banking fanatic, Erin Lovett, investigates where the biggest opportunities outside banking and payments lie.

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The Books that Built Me: Erin Lovett

In the third of our series, The Books That Built Me, we chat to our brand-new Senior Account Manager, Erin Lovett, to find out which novels have stuck most with her and how she learnt to stop judging books by their covers.

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Missive launches virtual PR clinic offering free PR & comms advice

Missive has launched a virtual PR clinic, offering free 45-minute advice sessions to businesses via Zoom on a ‘walk-in’ basis. The clinic will be open every Thursday from 10am until 1pm, throughout April and May. Businesses will be able to discuss…

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