On the Record with... Sarah Aird-Mash

On the Record with... continues with Sarah Aird-Mash, Fractional Chief Marketing Officer. Sarah shares her insights on the evolving marketing landscape, building credibility in adtech, and her vision for demonstrating marketing's fundamental value to…

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Proving the value of communications: Insights from industry leaders

For any practitioner, proving the tangible value of PR and comms remains one of the industry’s biggest challenges. High above London’s skyline at Duck & Waffle, we shared experiences, challenges, and innovative approaches to proving comms value.

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Beyond the booth: how to maximise impact at industry events

Missive Director, Jules Lavin, shares her recommendations for turning your next visit to the conference floor from a mere appearance into a full-blow brand extravaganza. 

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The role of comms in bridging the gender gap in telecoms

The telecoms industry is crucial to our digital world but struggles with diversity. Jules highlights the importance of creating inclusive environments and promoting gender diversity.

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Lessons of creativity from the Cannes Lions Festival

The Cannes Lions Festival of Creativity needs no introduction. Our Senior Account Manager Amira shares the lessons she learnt from a week of world-class networking, insights, and history-making creativity.

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On the Record with... Jack Crone

We sit down with Jack Crone, Head of UK & DACH PR and Communications at eToro. Jack shares his insights on the evolving landscape of PR and communications, offering valuable advice for industry newcomers.

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Speaking the language of retail, the fintech way

Cutting edge financial technology is determining the future of retail. Yet amid this change, a persistent communications gap threatens to cause retailers to misunderstand and underutilise these innovations, despite their design to empower them.

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