The art of writing technical whitepapers for B2B audiences

Master technical whitepapers and become a more effective B2B copywriter. Learn structure, and storytelling techniques that influence decision-makers.

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Articles List

The latest news, views and insights from the Missive team

On the Record... with Natalie Homer

On the Record with... continues with Natalie Homer, Global PR Director at HiBob. Natalie shares her love of Cher, the importance of cultural sensitivity and why we should all embrace the "what’s new, what’s next?" mindset.

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6 questions that help you to audit and measure DE&I progress

What are the six questions every organisation should ask to audit and measure DE&I progress?

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Exploring multigenerational dynamics in the workplace

In the latest episode of Seat at the Table, Son Pham, Manager of Integrated Campaigns at Manifest Group explores the critical topic of creating space for different generations in the workplace, and advancing DE&I.

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Missive partners with Ohpen

We’re delighted to announce our partnership with Ohpen, a SaaS core banking platform for financial institutions that want to serve customers better.

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On the Record with... Jyotsna Grover

On the Record with... continues with Jyotsna Grover, Head of Global Communications at Hyperscience. Jyotsna shares her perspectives on the evolving PR landscape, guidance for aspiring communicators, and the exciting challenges of leading communications in…

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Welcome Amy and Tanny!

We're excited to welcome our two newest Junior Consultants, Amy and Tanny, to the team.

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Proving the value of communications: Insights from industry leaders

For any practitioner, proving the tangible value of PR and comms remains one of the industry’s biggest challenges. High above London’s skyline at Duck & Waffle, we shared experiences, challenges, and innovative approaches to proving comms value.

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Beyond the booth: how to maximise impact at industry events

Missive Director, Jules Lavin, shares her recommendations for turning your next visit to the conference floor from a mere appearance into a full-blow brand extravaganza. 

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The role of comms in bridging the gender gap in telecoms

The telecoms industry is crucial to our digital world but struggles with diversity. Jules highlights the importance of creating inclusive environments and promoting gender diversity.

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