The art of writing technical whitepapers for B2B audiences

Master technical whitepapers and become a more effective B2B copywriter. Learn structure, and storytelling techniques that influence decision-makers.

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Articles List

The latest news, views and insights from the Missive team

Moving from Performative to Progressive: Getting Real About DE&I in 2024

Workplace diversity, equity and inclusion is at a crossroads in 2024. What are three priorities all DE&I leaders must take over the coming year?

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How fintech communicators can take the conversation from Open Banking to Open Finance

As Open Banking continues to gain momentum, the focus now shifts to the broader potential of ‘Open Finance’, which extends to mortgages, pensions, investments and savings. Missive’s fintech specialist, Erin Lovett, shares for us how fintech communicators…

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Forecasting the future #3: Dark social, intersectionality DE&I

In the final stretch of a tumultuous year, the Missive team, joined by our friends, clients, and suppliers, is turning its gaze toward the challenges and opportunities anticipated in 2024.

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Forecasting the future #2: Reinvigorated ESG, marcomms rises

As we draw to the end of a turbulent year, the Missive team, our friends, clients and suppliers have cast their minds ahead to the challenges and opportunities for 2024. 

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Forecasting the future #1: AI in fintech matures, battle for inches grows

It’s that time of year again! With 2024 looming, we’ve canvassed the Missive team and our friends, clients and suppliers to find out what they think will be the defining trends across PR, communications and technology.

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How to make your comms strategy fly: A spotlight on global travel payments

As experts in fintech and travel tech, we’ve collated our top tips for how a solid communications programme can help those payments companies looking to increase their presence in the travel market. 

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Accelya appoints Missive as global partner

We're delighted to welcome Accelya, the airline-first software provider, to our growing travel tech portfolio.

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Helping ecommerce brands adapt their comms

In Roberta's latest blog, we look at some of the key considerations for ecommerce comms professionals planning their strategy for 2024 and beyond.

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Mastering the Art of AI PR

Over the past 18 months, we have seen an explosion in AI product launches and user adoption. Naturally, this has meant a dramatic increase in AI-focused content and media relations. How can brands navigate this challenge?

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