Measuring real impact in B2B tech PR

Discover how to measure real B2B Tech PR impact. Learn effective PR measurement techniques to demonstrate ROI and connect PR efforts to business results

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Articles List

The latest news, views and insights from the Missive team

Forecasting the future #2: Reinvigorated ESG, marcomms rises

As we draw to the end of a turbulent year, the Missive team, our friends, clients and suppliers have cast their minds ahead to the challenges and opportunities for 2024. 

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Forecasting the future #1: AI in fintech matures, battle for inches grows

It’s that time of year again! With 2024 looming, we’ve canvassed the Missive team and our friends, clients and suppliers to find out what they think will be the defining trends across PR, communications and technology.

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How to make your comms strategy fly: A spotlight on global travel payments

As experts in fintech and travel tech, we’ve collated our top tips for how a solid communications programme can help those payments companies looking to increase their presence in the travel market. 

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Accelya appoints Missive as global partner

We're delighted to welcome Accelya, the airline-first software provider, to our growing travel tech portfolio.

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Helping ecommerce brands adapt their comms

In Roberta's latest blog, we look at some of the key considerations for ecommerce comms professionals planning their strategy for 2024 and beyond.

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Mastering the Art of AI PR

Over the past 18 months, we have seen an explosion in AI product launches and user adoption. Naturally, this has meant a dramatic increase in AI-focused content and media relations. How can brands navigate this challenge?

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Why now is the perfect time to carry out a social media audit

With projects wrapping up, the end of the year marks a time for reflection and planning. Which three areas are essential for a strong social media audit? 

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Acumen selects Missive for integrated comms brief

We’re thrilled to welcome revenue management experts Acumen to our ever-growing portfolio.   

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How can brands navigate the UK’s net zero retreat?

The concept of net zero has moved from science to policy, to mainstream conversation. In her latest blog for Missive, Director Kate Hunter shares her top tips on how can brands navigate an increasingly polarised conversation.

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