Articles List
The latest news, views and insights from the Missive team
Nearly three years ago, Google announced the launch of Google Analytics 4.0. The aim was to address evolving reporting standards and help companies globally to succeed.
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In the first of our Great Minds series, we sat down with Tom Murphy, RingCentral’s Vice President of Communications to discuss how the communications industry has evolved. There are few in the industry better placed to reflect; Tom’s career has seen him…
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Effective audience segmentation for open banking could be the key to unlocking growth – the second in Missive’s open banking communications series. In this series, Missive explores the open banking industry and how brands can operate and grow in a fast…
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Proportunity selects fintech communications consultancy, Missive, to deliver a UK PR programme championing homeownership for first time buyers and those looking to upsize their home. Our appointment follows a competitive agency review in March.
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During Mental Health Awareness Week, the Missive team took a self care day in the office.
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For the 5th consecutive year, Missive has been named in the top UK tech pr consultancies ranking by PRWeek. We reported almost 40% growth in 2021 having welcomed new clients, new team members and launching Missive Studio and Analytics services.
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The last decade has seen sales activation (demand generation & lead generation) being the predominant area of marketing spend. Whilst these tactics may yield short-term results, demand generation marketing decays quickly with little long-term…
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Fintechs have faced unprecedented upheaval over the past two years. From the pandemic to the outbreak of war, the early part of this decade has seen what feels like a lifetime’s worth of paradigm shifts.
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Available to download, the fourth chapter in Missive’s ‘Great’ Series – The Great Age of Influencers. The last few years the B2B influencer marketing landscape has seen a dramatic change. There has been an increase in engagement and a new approach to…
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