Writing about AI without the hype

Our Copywriting Manager Dom Edge shares how companies can write about AI without drowning readers in the hype.

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Articles List

The latest news, views and insights from the Missive team

Missive’s favourite Pride Month 2022 marketing and communications campaigns: Tech edition

Pride Month 2022: Over recent years, more and more brands have sought to celebrate and amplify the voices of their diverse LGBTQ+ community during Pride Month. More refreshingly, an ever increasing number are gracefully acknowledging the true spirit and…

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Great Minds: Tom Murphy on the future of the PR industry

In the second part of our Great Minds interview with RingCentral’s Vice President of Communications, Tom Murphy, we discuss the future of the communications industry.

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Everything About Google Analytics is Changing. Are You Ready?

Nearly three years ago, Google announced the launch of Google Analytics 4.0. The aim was to address evolving reporting standards and help companies globally to succeed.

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Great Minds: Tom Murphy on the evolution of PR

In the first of our Great Minds series, we sat down with Tom Murphy, RingCentral’s Vice President of Communications to discuss how the communications industry has evolved. There are few in the industry better placed to reflect; Tom’s career has seen him…

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Effective audience segmentation for open banking could be the key to unlocking growth

Effective audience segmentation for open banking could be the key to unlocking growth – the second in Missive’s open banking communications series. In this series, Missive explores the open banking industry and how brands can operate and grow in a fast…

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Proportunity selects Missive to deliver a UK PR programme championing homeownership

Proportunity selects fintech communications consultancy, Missive, to deliver a UK PR programme championing homeownership for first time buyers and those looking to upsize their home. Our appointment follows a competitive agency review in March.

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Self care days at Missive HQ

During Mental Health Awareness Week, the Missive team took a self care day in the office.

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Missive joins PRWeek’s Top 30 UK Tech PR consultancies ranking

For the 5th consecutive year, Missive has been named in the top UK tech pr consultancies ranking by PRWeek. We reported almost 40% growth in 2021 having welcomed new clients, new team members and launching Missive Studio and Analytics services.

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Marketing Budgets: Brand V Demand – The Great Brand Battle

The last decade has seen sales activation (demand generation & lead generation) being the predominant area of marketing spend. Whilst these tactics may yield short-term results, demand generation marketing decays quickly with little long-term…

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