The art of writing technical whitepapers for B2B audiences

Master technical whitepapers and become a more effective B2B copywriter. Learn structure, and storytelling techniques that influence decision-makers.

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Articles List

The latest news, views and insights from the Missive team

Lessons of creativity from the Cannes Lions Festival

The Cannes Lions Festival of Creativity needs no introduction. Our Senior Account Manager Amira shares the lessons she learnt from a week of world-class networking, insights, and history-making creativity.

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On the Record with... Jack Crone

We sit down with Jack Crone, Head of UK & DACH PR and Communications at eToro. Jack shares his insights on the evolving landscape of PR and communications, offering valuable advice for industry newcomers.

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Speaking the language of retail, the fintech way

Cutting edge financial technology is determining the future of retail. Yet amid this change, a persistent communications gap threatens to cause retailers to misunderstand and underutilise these innovations, despite their design to empower them.

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Missive partners with breast cancer detection innovator Micrima

We're thrilled to announce our partnership with Micrima, a pioneering medical technology company accelerating early-stage breast cancer detection. 

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The ultimate guide to winning awards and elevating your brand

Discover how winning awards can elevate your tech brand. Learn expert tips to craft compelling award entries that showcase your innovation and attract recognition.

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How can healthtech companies build trust and credibility?

Effective communication from healthtech businesses is key to fostering trust, amplifying expertise, and ultimately driving adoption and success. So where to begin?

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An update on our CALM campaign to date (and thank you!)

This year at Missive, we’re proud charity partners of Campaign Against Living Miserably (CALM), and in supporting them, we’re taking a stand against suicide.

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Taking genuine ESG action in fintech

In our latest advisory, we assess how ESG in fintech has gone from buzz to business imperative and how fintechs can take genuine ESG action.  

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Fintech disability inclusion campaign selects Missive

We’re proud to be support pioneering inclusion initiative, Project Nemo, which is urging the fintech industry to better serve the UK’s largest minority and accelerate disability inclusion. 

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