5 ways to master newsjacking in B2B tech

When done well, newsjacking positions B2B tech brands as authoritative and credible. In her latest blog, Amelie breaks down the five steps for success.

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Articles List

The latest news, views and insights from the Missive team

Proving the value of communications: Insights from industry leaders

For any practitioner, proving the tangible value of PR and comms remains one of the industry’s biggest challenges. High above London’s skyline at Duck & Waffle, we shared experiences, challenges, and innovative approaches to proving comms value.

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Beyond the booth: how to maximise impact at industry events

Missive Director, Jules Lavin, shares her recommendations for turning your next visit to the conference floor from a mere appearance into a full-blow brand extravaganza. 

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The role of comms in bridging the gender gap in telecoms

The telecoms industry is crucial to our digital world but struggles with diversity. Jules highlights the importance of creating inclusive environments and promoting gender diversity.

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Lessons of creativity from the Cannes Lions Festival

The Cannes Lions Festival of Creativity needs no introduction. Our Senior Account Manager Amira shares the lessons she learnt from a week of world-class networking, insights, and history-making creativity.

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On the Record with... Jack Crone

We sit down with Jack Crone, Head of UK & DACH PR and Communications at eToro. Jack shares his insights on the evolving landscape of PR and communications, offering valuable advice for industry newcomers.

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Speaking the language of retail, the fintech way

Cutting edge financial technology is determining the future of retail. Yet amid this change, a persistent communications gap threatens to cause retailers to misunderstand and underutilise these innovations, despite their design to empower them.

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Missive partners with breast cancer detection innovator Micrima

We're thrilled to announce our partnership with Micrima, a pioneering medical technology company accelerating early-stage breast cancer detection. 

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The ultimate guide to winning awards and elevating your brand

Discover how winning awards can elevate your tech brand. Learn expert tips to craft compelling award entries that showcase your innovation and attract recognition.

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How can healthtech companies build trust and credibility?

Effective communication from healthtech businesses is key to fostering trust, amplifying expertise, and ultimately driving adoption and success. So where to begin?

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