The art of writing technical whitepapers for B2B audiences

Master technical whitepapers and become a more effective B2B copywriter. Learn structure, and storytelling techniques that influence decision-makers.

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Articles List

The latest news, views and insights from the Missive team

Effective audience segmentation for open banking could be the key to unlocking growth

Effective audience segmentation for open banking could be the key to unlocking growth – the second in Missive’s open banking communications series. In this series, Missive explores the open banking industry and how brands can operate and grow in a fast…

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Proportunity selects Missive to deliver a UK PR programme championing homeownership

Proportunity selects fintech communications consultancy, Missive, to deliver a UK PR programme championing homeownership for first time buyers and those looking to upsize their home. Our appointment follows a competitive agency review in March.

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How to be a successful Fintech leader: UK Fintech Week 2022

Fintechs have faced unprecedented upheaval over the past two years. From the pandemic to the outbreak of war, the early part of this decade has seen what feels like a lifetime’s worth of paradigm shifts.

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UK Fintech Week 2021: the fintech PR wrap

As the dust settles on one of the world’s biggest fintech events, we’ve spent a weekend digesting some of the biggest talking points and what they mean for comms. Here’s our UK fintech PR wrap:  

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What lies ahead for VC funding in the UK?

Now it is more important than ever that we recruit the finest talent to help the city’s most exciting brands deliver business impact through communications.

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Adapting your approach to communications to support growth during a recession

No matter where you look, there’s reason to be alarmed. The World Bank predicts that the global economy will shrink by 5.2% this year, by far its worst performance since the aftermath of World War Two. 

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Open Banking – and Beyond

Missive’s self-proclaimed open banking fanatic, Erin Lovett, investigates where the biggest opportunities outside banking and payments lie.

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COVID-19: How to effectively engage with stakeholders

On Thursday, Barclays’ UK fintech hub, Rise London, invited Missive’s Gemma Dunn and Erin Lovett to host a webinar to share their top tips for communications during the pandemic. Here, we share the key takeaways that were presented to a virtual roomful of…

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AI and Fintech trends: How will AI support fintech’s continued evolution in 2020?

Missive’s resident AI enthusiast Flora Davies takes a look at the trends and innovations that are likely to have the biggest impact on the fintech and financial services industry.

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