Emotional storytelling for the B2B audience

When was the last time a piece of B2B content made you feel something? Find out the three steps all communicators must take to capture today's experience economy.

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The Missive

The latest news, views and insights from the Missive team

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Achieving meaningful media cut through on GDPR

The impending arrival of GDPR legislation offers enormous potential for companies operating in the B2B technology space, particularly those with expertise in data, privacy or digital transformation. The rules, set to come in to force in the UK on…

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Meet Andrew, Director

It’s time to meet another member of the Missive team. We are delighted to introduce Andrew Cocks – Director @missivecomms. Andrew has previously held roles at HM Treasury, Cabinet Office and O2.

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Meet Julia, Account Director

At Missive, it’s our people who make the business truly special. Everyone contributes to our strategic direction and takes a personal stake in defining Missive’s success. Each and every person on the team offers something different and we’re proud to…

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2017 Top Trends in Global Payments Innovation

Earlier this year Missive teamed up with John Chaplin, Chairman of the Global Payments Innovation Jury, to support the compilation of his biennial report. The Global Jury is a panel of 70 CEOs and senior industry executives from 37 countries across 6…

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Literally everyone in PR right now: “We need a Pokemon Go idea”

But which brands are using Pokemon Go the best? You’ll have undoubtedly noticed the astonishing take-up of Pokemon Go. It now has more daily users in the US than Twitter. Like any phenomenon of this scale, the brand responses are coming in thick and fast.

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The O2 approach: turning to social media in a crisis

It’s hard to believe that just a few years ago social media was considered a unique discipline carried out by specialists as an adjunct to ‘proper’ comms and marketing activities. It’s pretty much unheard of for us to see a brief or work on a comms…

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