MWC 2025 media insights

Covering AI, 5G, satellite, smartphones and more, ‘MWC 2025 Media Insights’ explores the topics that cut through, and what that means for communicators for the remainder of 2025.

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The Missive

The latest news, views and insights from the Missive team

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2017 Top Trends in Global Payments Innovation

Earlier this year Missive teamed up with John Chaplin, Chairman of the Global Payments Innovation Jury, to support the compilation of his biennial report. The Global Jury is a panel of 70 CEOs and senior industry executives from 37 countries across 6…

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Literally everyone in PR right now: “We need a Pokemon Go idea”

But which brands are using Pokemon Go the best? You’ll have undoubtedly noticed the astonishing take-up of Pokemon Go. It now has more daily users in the US than Twitter. Like any phenomenon of this scale, the brand responses are coming in thick and fast.

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The O2 approach: turning to social media in a crisis

It’s hard to believe that just a few years ago social media was considered a unique discipline carried out by specialists as an adjunct to ‘proper’ comms and marketing activities. It’s pretty much unheard of for us to see a brief or work on a comms…

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Education Technology (Edtech) – and the role for big business

There has been a notable shift in the number of communications initiatives supporting the burgeoning Education Technology (Edtech) sector in recent years. Digital skills has become a hot topic for many industries and many business leaders are increasingly…

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A day in the life of Missive’s co-founder, Emma Hart

Missive’s Emma Hart was recently interviewed by PR Moment.

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Missive appoints Chancellor’s Press Officer into senior role

Andrew joins us from HM Treasury where he was press officer to the Chancellor of the Exchequer. He joins us as Missive’s most senior hire to date, supporting strategy briefs and business growth.

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