Emotional storytelling for the B2B audience

When was the last time a piece of B2B content made you feel something? Find out the three steps all communicators must take to capture today's experience economy.

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The Missive

The latest news, views and insights from the Missive team

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Top tips for comms professionals working in the security industry

The cybersecurity landscape is evolving at a breathless pace, with threats becoming more sophisticated and frequent than ever before. How can comms professionals prepare?

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The conference floor at AWS Summit

Key takeaways from AWS Summit

Roberta reflects on the tech takeaways from AWS Summit and her learnings on making a splash at an event.

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The ongoing evolution of our AI Charter

The goal of our AI Charter is to not just keep up with the ongoing AI revolution, but to responsibly shape its use in PR. So, what has changed since we published our AI Charter last year?

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Forecasting the future #3: Dark social steps into the light & leaders take an intersectional approach to DE&I

In the final stretch of a tumultuous year, the Missive team, joined by our friends, clients, and suppliers, is turning its gaze toward the challenges and opportunities anticipated in 2024.

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Forecasting the future #2: A reinvigorated emphasis on ESG & ethical AI in marcomms rising up the agenda

As we draw to the end of a turbulent year, the Missive team, our friends, clients and suppliers have cast their minds ahead to the challenges and opportunities for 2024. 

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Forecasting the future #1: conversations around AI in fintech to mature & tough competition for column inches

It’s that time of year again! With 2024 looming, we’ve canvassed the Missive team and our friends, clients and suppliers to find out what they think will be the defining trends across PR, communications and technology.

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