Measuring real impact in B2B tech PR

Discover how to measure real B2B Tech PR impact. Learn effective PR measurement techniques to demonstrate ROI and connect PR efforts to business results

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Articles List

The latest news, views and insights from the Missive team

On the Record with... Sarah Aird-Mash

On the Record with... continues with Sarah Aird-Mash, Fractional Chief Marketing Officer. Sarah shares her insights on the evolving marketing landscape, building credibility in adtech, and her vision for demonstrating marketing's fundamental value to…

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The 2025 predictions of Missive's experts

If there's one thing we're certain of, it's that 2025 is going to be another monumental year. Here, we gather our experts to share their predictions - from PR and comms, to fintech and AI.

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Project Nemo named Best DE&I Initiative

Project Nemo has been named winner of the "Best Diversity, Equity and Inclusion Initiative" at Harrington Starr's Top 1% Workplace Awards 2024

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Emotional storytelling for the B2B audience

When was the last time a piece of B2B content made you feel something? Find out the three steps all communicators must take to capture today's experience economy.

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Talking business: the new reality banks face

Over six hundred thousand UK businesses are in significant financial distress. How can banks offer clear communication, transparent decision making, and innovative financial products that reflect today’s business realities? Gemma Dunn shares all.

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How to rewrite the compliance narrative

How can compliance be elevated from tick-box to secret weapon? Erin shares the comms tips to help businesses rewrite the narrative.

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On the Record... with Natalie Homer

On the Record with... continues with Natalie Homer, Global PR Director at HiBob. Natalie shares her love of Cher, the importance of cultural sensitivity and why we should all embrace the "what’s new, what’s next?" mindset.

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6 questions that help you to audit and measure DE&I progress

What are the six questions every organisation should ask to audit and measure DE&I progress?

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Exploring multigenerational dynamics in the workplace

In the latest episode of Seat at the Table, Son Pham, Manager of Integrated Campaigns at Manifest Group explores the critical topic of creating space for different generations in the workplace, and advancing DE&I.

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