Emotional storytelling for the B2B audience

When was the last time a piece of B2B content made you feel something? Find out the three steps all communicators must take to capture today's experience economy.

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Forecasting the future #3: Dark social steps into the light & leaders take an intersectional approach to DE&I

In the final stretch of a tumultuous year, the Missive team, joined by our friends, clients, and suppliers, is turning its gaze toward the challenges and opportunities anticipated in 2024.

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Forecasting the future #2: A reinvigorated emphasis on ESG & ethical AI in marcomms rising up the agenda

As we draw to the end of a turbulent year, the Missive team, our friends, clients and suppliers have cast their minds ahead to the challenges and opportunities for 2024. 

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Forecasting the future #1: conversations around AI in fintech to mature & tough competition for column inches

It’s that time of year again! With 2024 looming, we’ve canvassed the Missive team and our friends, clients and suppliers to find out what they think will be the defining trends across PR, communications and technology.

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