MWC 2025 media insights

Covering AI, 5G, satellite, smartphones and more, ‘MWC 2025 Media Insights’ explores the topics that cut through, and what that means for communicators for the remainder of 2025.

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The Missive

The latest news, views and insights from the Missive team

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PR campaign reaches 400m in the race to prevent breast cancer death

Our three-month 'Know Your Density' campaign for Micrima sparked a national conversation about an overlooked breast cancer risk factor

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Press launch of ClearBank drives 120 leads

Our launch campaign generated 120+ leads and secured 100+ pieces of coverage across national and broadcast media. 

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PR propels Nuapay share of voice by 9 percentage points

The programme increased Nuapay's share of voice from 3% to 12%, supporting successful acquisition positioning.

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Strategic programme advances PayU global market standing

Strategic communications delivered widespread global coverage and substantial digital engagement across four continents. 

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Whitepaper delivers ecommerce market expansion for PayU

Strategic content marketing delivered 100+ thought leadership pieces and 200+ whitepaper downloads, driving significant lead generation. 

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Campaign drives 182 leads and Koa Health market presence

Our integrated campaign delivered broadcast coverage and 23 targeted media pieces, which generated 182 new leads, 50 MQLs and 13 SQLs.

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