Measuring real impact in B2B tech PR

Discover how to measure real B2B Tech PR impact. Learn effective PR measurement techniques to demonstrate ROI and connect PR efforts to business results

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Articles List

The latest news, views and insights from the Missive team

Kate Hunter joins Missive as a Director

We are delighted to share the news that after 14 years at Hotwire, Kate Hunter has joined the Missive team. During her time at Hotwire, Kate was a UK board director and held roles leading 40+ consultants in the B2B division and the 10-person digital team…

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Missive trek for Macmillan

With the easing of lockdown restrictions, members of the Missive team will be lacing up their walking boots ready to take on The Macmillan Thames Bridge Trek.

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Missive unveils new Studio and Analytics services

Today we unveil Missive studio and analytics – our new creative, content and data services. Missive Studio has been developed to support growing demand in content marketing and creative services. Missive has also seen requirements for more insights and…

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Supercharging growth at Missive

After a very strong first half of 2021, we are delighted to announce that Gemma Dunn and Hannah Devoy have been promoted to Directors. Gemma and Hannah joined Missive as Account Directors and have risen through the ranks to reach the Management Team.

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Missive launches The Great Brand Battle

Available to download from today, The Great Brand Battle sets out strategies to find that balance between brand building and demand generation ensuring that marketing budget is supporting the short-term sales requirements, and long-term brand building…

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Missive CEO joins PRmoment podcast

Missive CEO, Giles Peddy, was interviewed by PRmoment’s Ben Smith in the latest edition of the PRmoment Podcast. In the podcast, Giles shares findings from our latest vision paper, The Great Brand Battle – balancing brand and demand generation.

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The Great Brand Battle webinar

The Great Brand Battle webinar will provide advice, guidance, and recommendations for the resetting of marketing budgets to meet the new normal.

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UK Fintech Week 2021: the fintech PR wrap

As the dust settles on one of the world’s biggest fintech events, we’ve spent a weekend digesting some of the biggest talking points and what they mean for comms. Here’s our UK fintech PR wrap:  

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The future of news as predicted by Mark Thompson, NYT Chief Executive

Former BBC Director General and New York Times Chief Executive Mark Thompson predicts the future of news. Mark Thompson predics that subscription-based news websites will overtake ad-funded online news for the first time as they struggle to keep up with…

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